Found a card. Now you’re stuck asking “is this actually worth it?”

Buy or Pass.Know before you spend.

The 8-question checklist I used to turn €2,000 into €22,000 in 12 monthsPersonal historical results. Collectible values fluctuate and future results are not guaranteed. — free.

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A hand holding a fanned-out spread of Pokémon cards in protective sleeves, from a real personal collection.
€2,000 → €22,000 in 12 months
BUY

The Problem

Spending €1,500 on a Pokémon Card Shouldn't Be a Guess.

You've found a card you love. Maybe it's €300. Maybe it's €1,500. Maybe you're considering spending several thousand euros on one card for the first time. Then the questions start.

  • Is this actually a good price?
  • Has the card already gone up too much?
  • Should I buy raw and grade it?
  • Is PSA 10 worth the premium?
  • Is the population too high?
  • Will I actually be able to sell it later?
  • Am I buying because the fundamentals make sense—or because everyone is talking about it?

BUY OR PASS is designed to help you answer those questions yourself.

Core Principle

A Great Card Can Still Be a Bad Purchase at the Wrong Price.

Low population alone doesn't make a great investment. A popular Pokémon alone doesn't make a great investment. Amazing artwork alone doesn't make a great investment. BUY OR PASS looks at the complete picture before making a decision.

The 8-Pillar Framework

Eight Questions Before You Put Your Money Into a Card.

PRICE

What is it actually worth?

LIQUIDITY

Can you actually sell it?

TREND

Where is the market moving?

SCARCITY

How difficult is another copy to obtain?

DEMAND

Does the market actually want it?

DESIRABILITY

Why would collectors want this particular card?

GRADE

What premium are you paying?

RISK & REWARD

What happens if you're wrong?

The Decision System

Every Analysis Ends With a Decision.

BUY

Fundamentals and entry price align.

NEGOTIATE

The card is attractive. The asking price isn't.

WAIT

Strong card. Wrong timing.

PASS

The investment thesis isn't strong enough.

Two Ways to Decide

Collector Brain ≠ Investor Brain

There is nothing wrong with buying a Pokémon card simply because you love it. That's collecting. But if you're spending money because you expect the card to preserve or increase its value, the decision requires a different process.

COLLECTOR BRAIN

I love this card.

  • Favorite Pokémon
  • Beautiful artwork
  • Nostalgia
  • Personal attachment
  • Completes my collection

INVESTOR BRAIN

Does this purchase make sense?

  • Market value
  • Demand
  • Scarcity
  • Liquidity
  • Grade premium
  • Entry price
  • Risk/reward

Sometimes both sides agree. Sometimes they don't. BUY OR PASS helps you know the difference.

Real Case Studies

Built Around Real Buying Decisions.

The system comes out of real Pokémon card buying, grading, holding and trading-up experience—actual decisions made with real money, documented as they happened. No predictions, no guaranteed returns: just the reasoning behind each call and what the outcome taught.

FINDING GRADING OPPORTUNITY

Looking Back Pikachu Promos

How product condition, card characteristics and PSA upside influenced the buying decision.

KNOWING WHEN NOT TO SELL

Gold Star Mew

Why an immediate gain didn't automatically mean it was time to exit.

TRADING MODERN INTO SCARCITY

Legendary Collection Charizard

How smaller modern positions were consolidated into a scarcer vintage asset.

TRADING UP

Higher-End PSA 10 Strategy

How profits and smaller positions can be evaluated against higher-quality collectible opportunities.

Plus: the mistakes and bad decisions—not just the wins.

What You Get

Everything You Need to Make the Decision Yourself.

BUY OR PASS Method

The full eight-part evaluation framework.

BUY OR PASS Worksheet

Run cards you're considering through the decision process.

Real Case Studies

Real examples showing how the methodology is applied.

Raw vs PSA Guide

Understand how to think about buying raw, grading, PSA 9 and PSA 10 premiums.

Research Guide

Learn what data to research before buying.

Hold / Sell / Trade Introduction

Learn how the decision process continues after purchasing.

Who It Is For

Built for the Returning Collector.

Maybe Pokémon was part of your childhood. Then years later you discovered the hobby again. You bought a few cards. Started watching prices. Discovered PSA grading. And suddenly realized:

You're not spending €20 anymore. You're making €500, €1,000 or €2,000 decisions.

BUY OR PASS is for collectors who want to become more disciplined before putting serious money into cards.

  • Returning to Pokémon after years away
  • Starting to buy graded cards
  • Spending hundreds or thousands on individual cards
  • Interested in collecting AND potential value growth
  • Confused by PSA populations and grading premiums
  • Tired of conflicting opinions online
  • Want to understand how to evaluate opportunities independently

Setting Expectations

No Predictions. No Guaranteed Returns. No “Next Moonbreon.”

BUY OR PASS isn't a list of cards guaranteed to increase in value. It isn't financial advice. It doesn't predict future Pokémon prices. Pokémon cards are speculative collectibles and prices can fall as well as rise.

The goal is much simpler: Make more informed decisions before putting your money into a card.

Early Access

The Next Card You Buy Should Have a Reason Behind It.

Join the early-access list for BUY OR PASS and be notified when the first version launches.

Expected Launch Price€39

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